Description of the conference facilities and meeting rooms

The Deck features Sir Adam’s flexible, creative Studios nestled between the tower legs. The Studios are the perfect location for expo’s, receptions, photo shoots or whatever other event you need an inspiring space for. Sir Adam’s Studios provide a unique working environment with industrial design elements, offer unparalleled views of Amsterdam’s historic city centre and are spilling over with natural daylight. Sir Adam packed his Studios with all the essentials you need, like flat screen televisions, surround sound systems and beamers. Just connect your device wireless to Sir Adam’s Apple TV for a presentation, video conference or online presentation.


SIR Adam is an urban luxury boutique hotel for the music-savvy traveler of the 21st century. Sir Adam inhabits the A’DAM Toren, the new epicentre of the Amsterdam creative & music industry. The entrance to his mansion is steps away from Central Station ferry, besides the iconic EYE Film Institute, overlooking the IJ-river. On the mezzanine overlooking The Butcher Social Club, Sir Adam offers his guests centre stage at The Hub, a curated check-in and store experience that showcases unique local products and eclectic gear for music junkies. The Hub is Sir Adam’s heart and a centre of activity where guests can chill, have a drink, listen to his favorite tunes or the beats from The Butcher Social Club downstairs. Sir Adam’s Hub is the social gathering place for Amsterdam locals and international travellers alike. The Hub is their neighborhood. All Sir Adam’s 108 luxury styled guest rooms range from funky Sir Boutique to super-slick Sir Deluxe Corner. Sir Adam’s rooms are outfitted with necessities to entertain, feature works from local artists, mirrors etched with illuminated lyrics from his favorite songs, custom furniture and lighting. New York interior designer ICRAVE embraced the original shell of the building and left the raw concrete columns and ceiling exposed. Floating, cantilevered desks and window benches maintain the continuity of floor-to-ceiling windows.

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